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This site states the following, "The words engineering and simplicity are not often used in the same sentence." Our analyzers noticed that the web page also stated " But ours is a field complicated by everything from environmental issues to government regulations." The Website also stated " It is difficult work that requires precision, patience and dedication. Why complicate it any more? And our name is what we do. What could be simpler than that? Click through the links on this site to learn more about the engineering service we can provide for you. Rankin County Board of Supervisors ." The website's header had Engineer as the most important keyword. It was followed by Consulting, survey, and mobile which isn't as highly ranked as Engineer. The next words the site uses is al. mobile al was also included and might not be understood by search crawlers.